Most people out there think that Google is some kind of a Skynet computer that can detect anything and everything. They basically just confuse themselves with a plethora of information that they consume because of that.
I was recently doing some research and found out that a 14 y/o girl was making around $1,100 per month consistently by doing SEO for her fanatic blog!
How crazy is that?
That’s what inspired me to write this blog post because I know how lost a person can be when it comes to SEO. So, to make things simple for you and increase the chances of you making more money online, these are the 5 steps you should remember and keep repeating when it comes to SEO to ensure that you are on the right track.
- Look for Keywords that are Bankable
There is a reason why almost 99% of SEO coaches tell people to do proper keyword research beforehand. That’s because the keywords you choose, will be the foundation of your website and how your business will lead.
You can use Google Keyword Planner to make a list of keywords. I suggest choosing at least 10 keywords.
Once you find the right keywords, you should then throw them in SEMRush and see how you can reach the same audience but by targeting keywords with lower competition. Make a list of the keywords that you plan to target and register your site and get going.
Any person can do this if they are not overthinking the entire SEO thing.
- See What Content Other Sites Have and How You Can Improve It
This is important because content is the king.
Check out what types of content other websites have and how you can improve it.
Do you think that a particular website’s coverage is not enough? Or do you think that you can explain things in a better, simpler way? Or do you already know some of the deeper things and unknown things about the subject that you can provide?
Ask the above questions to yourself to know which angle to target and then exploit it.
Remember, the angle that you target, is basically your advantage against the competitors. So you want to hammer that advantage as much as possible.
- Make Things Easier for Robots
Remember, robots are the ones who discover your site and rank it in Google. And while it is highly important that you make things appealing to a real person, you also want to make sure that the robots aren’t having a hard time finding out what your site is all about.
You cannot neglect these robots, crawlers, spiders or whatever you want to call them. They are the ones who decide what topic your website is about and whether it is relevant to a particular keyword.
Make sure that your navigation is as simple as possible
Keep your URLs as short as you can because robots love to save time and resources
Do not hide any text on your website
Make sure that your pages are crawled often by these robots. Usually they crawl on a daily basis.
- Focus on Links, Not Likes
This is what I like to call the Like Syndrome. You think that your popularity on Facebook will affect your Google rankings. And it might slightly affect that, but the biggest effect on your website will be from the links that you get.
And since our focus here is to rank as high as possible, you want to make sure that you are getting high quality links from websites that are famous, or at least have a high authority in the eyes of Google.
- Authority Over Links
SEO is a long-term game. If you are not patient, you will end up digging your own grave.
Google is looking for authority these days. And building that authority has more to do than just building high quality links. It is about becoming a thought leader in your industry, providing great content and helping other people improving their daily lives.
There are several ways of building that authority.
Start going offline and meet people in real life. Start with networking with people and try to create a group. Once you start getting a feel that your group needs something and you know that you have the right information, then present yourself.
Lastly, you want to make sure that your business is brandable and provides real value. And by providing high quality content and credibility, and combining that with SEO, you will have a business that can easily make you money. And all you’ll need to do after that, is scale it as much as possible.
Now you see how easy SEO is.
There are companies who just do SEO to improve businesses. Check out Mumbai real estate SEO Experts Facebook page for that.